The M word
Why marketing as a writer (whether we like it or not) is necessary but not evil
In Field of Dreams (one of my favourite movies) Ray Kinsella is walking through his cornfield one evening, when he hears a voice whispering, ‘If you build it, he will come.’ He sees a vision of a baseball diamond in the cornfield and the ghost of ‘Shoeless’ Joe Jackson standing in the middle. This quote has morphed (and been mis-quoted) into advice ofte…